How to Franchise Dunkin’ Donuts, What You Need to Know
DUNKIN’ DONUTS FRANCHISE – Here’s what you need to know about the franchise cost and requirements of Dunkin’ Donuts in the Philippines.
Dunkin’ Donuts has enjoyed continuous success in the Philippines since its establishment in the 1950s, originating from Massachusetts. Bill Rosenberg’s innovative idea of serving both coffee and donuts surprised many, especially given its remarkable global expansion, with the Philippines being a key destination.
Their marketing strategies have effectively resonated with the Filipino audience, with memorable commercials labeling Dunkin’ Donuts as the “pasalubong ng bayan” (the town’s favorite souvenir). Few would dispute this title, as their donuts strike the perfect balance of sweetness, available in an impressive 52 varieties. Combined with their sandwiches, coffee, and various beverages, Dunkin’ Donuts is an ideal companion for afternoon snacking. The Bavarian donut flavor stands out as the most popular, and for good reason – it’s their bestseller!
Notably, all franchising aspects are managed by Golden Donuts Inc., and their results have been positive as the brand continues to expand and face increasing competition. They warmly welcome franchisees, offering comprehensive training and sharing their years of accumulated knowledge and experience. In a previous article, we featured small business ideas with a budget of P20,000.00 or less.
Dunkin’ Donuts offers three franchise packages:
1. Chainstore Model – Suitable for take-out booths in convenience stores or school canteens.
2. Dealership Model – Requires an investment of P200,000, covering franchising fees, security deposit, equipment, and materials.
3. Area Franchising – Ideal for individuals or companies looking to establish a production center in a location of their choice.
Franchise Requirements
To apply for a franchise, you’ll need to provide location information, a Letter of Intent, and contact details. The investment fee starts at P200,000, and Dunkin’ Donuts will provide the necessary assistance for opening the franchise.
They offer support through various stages:
Quality Assurance Assistance: To ensure you don’t feel overwhelmed as a new business owner.
Training Program: Covering product production, day-to-day operations, and marketing strategies.
Location Selection Assistance: Help in finding a profitable location for your business.
Marketing and Promotional Support: Nationwide marketing tactics and guidance during your grand opening.
Ongoing Consultant Guidance: Periodic check-ins and advice to enhance your business.
Once you submit the required documents, Dunkin’ Donuts will review them to evaluate the feasibility of your proposal. Approval may depend on factors such as location, competition, and your ability to meet Dunkin’ Donuts’ demands.
The franchisee is responsible for hiring staff, but Dunkin’ Donuts assists in recruitment and offers training programs to meet their quality standards. The franchisee also manages the construction process, following guidelines provided by Golden Donuts Inc. They should budget for construction costs, which may include architectural services.
To contact Dunkin’ Donuts for franchise inquiries, you can reach out to:
Address: Reliance Corner Sheridan Streets, Mandaluyong City, Metro Manila, Philippines
Website: http://www.dunkindonuts.ph/
Telephone no.: +63(2)9887288
Franchising with Dunkin’ Donuts offers an exciting opportunity to learn the ropes of business while earning a substantial income – an enticing proposition to become a part of the Dunkin’ Donuts family!
