Details about GCash Update amid Goal for Hyper Localization
GCASH – The company behind the virtual wallet app confirmed that it will use local dialects on the app and expand the services for hyper localization.
Technology has undeniably come a very long way. Nowadays, cash is not the only thing that people use in paying for purchases, services, and other transactions. Bank savings are not the only other options as well.
Many people now own a virtual wallet. They keep some of their money in these virtual wallet and they could go shopping, paying for dining expenses, and other transactions involving money cashless. They pay using their funds in their virtual wallet.
In the Philippines, GCash is one of the most popular virtual wallets used. Many Filipinos have verified accounts which they use in online shopping, in their businesses, and several other important transactions that involve money.
The app has become the turn to of many individuals for money transfer services. It is easy to transfer amounts from one account to another with minimal charges. It offers several other services and plans to expand its offers in the pursuit for hyper localization.
Based on a report on ABS-CBN News, GCash affirmed that it will use local dialects in its goal for hyper localization. The Ayala-led fintech also wants to employ more localized marketing activities and make certain services like sending and receiving money, investment, insurance, and lending available to a wider range of people.
GCash President and CEO Martha Sazon said that they plan to go to the provinces as they want the financial services offered through the virtual wallet app to reach even the wet market vendors, local traders, and tricycle drivers. Currently, the app has 69 million users and 5.2 million merchants and local sellers.
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